People buy emotions, not logic. Products are chosen based on how they make people feel. This is why high emotional intelligence is the hallmark of any great salesman. Often, novice salesmen would initiate conversations with seemingly endless stats. The correct first step would be to learn about your client by collecting information.
Good marketing makes the company look smart. Great marketing makes the consumer feel smart. It is important that the client feels like they are making the correct decision. This guarantees their praise when speaking about the product to peers. Organic reach is always the best marketing because it’s free!
Product design has taught me that progress comes from persistence. Every prototype, test, and iteration is a step forward, no matter the outcome. The same applies to life, success isn’t about getting it right the first time but about learning, adjusting, and trying again. Growth comes from embracing the process, not just the result.
Background
HiHello
Digital Business Cards
Product Designer
Apr 2025 - Present
TBA…
Inland Design
Design Agency
Senior Product Designer
Mar 2024 - Apr 2025
Collaborated with various diverse clients. Crafted engaging web designs that improved user experiences and increased conversions through SEO.
Neuron UX/UI
Design Agency
Product Designer
Sep 2022 - Mar 2024
Collaborated on various diverse teams of 3-18. Shipped 3 successful products. Owned 2 bespoke design systems. Designed B2B, B2C, P2P, C2C web and native apps.
E-Commerce
Marketing & Design
Store Owner and Consultant
Feb 2018 - Sep 2022
Co-owned various 5 figure stores, running marketing and design. Consultant for other store owners to optimize their marketing campaigns and store design.
CareerFoundry
UX Design School
UX Design Student
Oct 2020 - Feb 2022
Completed a fully immersive certification course. Had a dedicated mentor with 10+ years of experience. Connected with 12,000+ member student/alumni Slack community.
Fueled by dreams and ube milkshakes 🧋💜
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Let’s connect!
cserranoux@gmail.com