B2C & C2C WEB AND MOBILE APP
Marketplace for fractionalized real estate
Role: UX Designer
Client engagement: 7 Months
What is fractionalized
real estate?
Fractionalized real estate involves dividing ownership of a property into smaller shares, allowing multiple investors to collectively own a portion of the asset.
Welcoming home novice investors
New investors will gravitate toward fractionalized real estate because it alleviates the need for significant upfront capital to invest. It allows them to participate in a once-secluded asset class.
This is why we project that the primary user group of Realbricks will be young novice investors. We factored in this important detail when designing every element of the Realbricks platform.
Embracing financial education
Throughout the platform, we looked for every opportunity to help educate our young audience about investing, real estate terminology, and the scope of Realbricks.
CHAPTER 1
Building a brand
When we began collaborating with the clients, they did not have a name, logo, or color palette. Our first responsibility was to discover these key branding elements that would best represent the mission of the overall project.
Our brand-building methodology kicked off by identifying core emotions and sentiments we aimed to convey through the visual language.
Naming
Logomark
Logotype with mark
CHAPTER 2
Renovating trading marketplaces
Realbricks operates similarly to a traditional stock trading platform with 'Initial Offerings' where people can be the first group to fund an asset and the 'Secondary Market' where investors can sell their shares for profit because of increasing property value and paying dividends.
However, unlike typical platforms, our priority is ensuring a seamless and user-friendly investment journey. Our platform boasts intuitive discovery tools and a user-friendly interface, minimizing the learning curve for prospective investors. Leveraging a range of innovative features, we strive to align each user with investments tailored to their individual goals and preferences.
CHAPTER 3
Designing digestible information
Presenting property information concisely and engagingly is essential for easy adoption. To achieve this, we meticulously considered the information layout, focusing on the most relevant details users need when deciding on an investment property.
Our aim was to create an intuitive page design, prioritizing simplicity without overwhelming investors with complex content.
CHAPTER 4
Performance tracking utility
We believe no one should be tirelessly studying the "ups and downs", the candlesticks, or the minute data trends. Becoming a 6am chart wizard is not necessary for the Realbricks platform as we present all the necessary information up front in a concise and accessible way.
CHAPTER 5
Effortless ordering
For many novice investors, traditional trading experiences can feel daunting. We wanted to ensure users feel empowered rather than nervous when placing orders. Our solution focusses on a minimal and straightforward ordering flow, minimizing errors and boosting confidence.
For on-the-go investing, the native mobile app incorporates swipe gestures for easy order completion, similar to other popular stock trading apps that cater to a younger, tech-savvy demographic.
CHAPTER 6
Streamlined asset management
The portfolio page serves as a hub for users to manage their investments. We aimed to preserve a sense of simplicity and user-friendliness by structuring elements in a hierarchy that emphasizes the most relevant data points for the Realbricks audience.
